I found going into 2026 that I wanted a lot more of my work to reflect and push things that I love to do and care deeply about. I have grown up always loving camping, spending time with friends and family to go out and explore. With Wildway Outdoors, I was trying to capture this and showcase a design that is reflective of what I would like out of an outdoors camping brand.

The design ins visually unique, with a brand mark that can be representative of a bird, a tree and a compass, these all come together to make a brand mark that stands out and develops a brand identity a recognition.

The palette is bold and distinctive in its nature. Pops of vibrant orange take a viewers attention throughout the different aspects of the design, whilst a deep green and pastel cream are breathers for a viewers eye.