Muse cafe was a passion project completed during my university semester break. I conducted research in a similar manner to my process for creating ‘Local Dogs’, looking at what I wanted from a cafe.

I started to recognise that the most important thing for me at a cafe, is a space where people can not only relax and meet for coffee, but somewhere for people to be able to feel inspired and get work done.

The brand is built upon 4 key values that are represented by geometric illustrations that are used as mnemonics throughout the brand. These values are Inspiration, Fuel, Self Reflection and Blend.

The custom typeface is thick in nature, but sleek in execution. The naming of Muse is a person who is a source of inspiration and expression for creativity, a space that I wanted to reflect.