My redesign for Muse cafe was heavily inspired by using a rounded, softer approach to brand identity.

The key to creating this welcoming approach to brand identity whilst keeping its core brand values was a vital and important step towards my design process and style.

The redesign has a re-imagined illustration style which is complimented by a new colour palette and style of typography. The 4 core values are shown as literal, yet suggestive icons that have a clear tone of voice projected upon it.

This project was empowering and influential for me. I was overwhelmed by the challenge initially but after understanding the importance of knowing who your audience is has made me a better designer today.